Farmers interested in starting new enterprises or expanding their direct marketing opportunities may participate in free virtual workshops coordinated by University of Tennessee Center for Profitable Agriculture.
Colleagues from UT Extension Food Science, the University of Kentucky, Tennessee Department of Agriculture, and other industry partners will team up to teach three educational programs.
The “Exploring Agritourism for Your Farm” workshop is designed to help farmers understand what it takes to evaluate, develop, and market an agritourism operation. Topics discussed will include an introduction to agritourism and industry trends, creating the customer experience, business planning, regulatory considerations, and liability and insurance.
Two workshops have been scheduled with each consisting of four 2-hour sessions. The first workshop is scheduled to be held December 3, 8, 10, and 15 from 11 a.m. to 1 p.m. Central Time. Another will be held in the evenings beginning on March 2, 2021.
Farmers interested in making jams, fruit butters, baked goods, pickles, salsas, chow chows, sauces or other processed food items, the “Starting a Food Manufacturing Business in Tennessee” workshop is for you. This workshop will help farmers understand what it takes to evaluate, develop and market a food manufacturing business in Tennessee.
Topics discussed will include business planning, food manufacturing regulations, food safety, marketing, financing, risk management, and business and sales tax.
This workshop will be held April 6, 8, 13 and 15, 2021 from 6:30 p.m. to 8:30 p.m. Central Time. Contact Megan Bruch Leffew with questions about the agritourism and food manufacturing workshops at firstname.lastname@example.org.
The “MarketReady” workshops are designed to help farmers learn what it takes to market their products directly to restaurants, grocery stores, and other wholesale market channels. Topics include communication and relationship building, packaging and labeling, pricing, marketing, supply chains and delivery, storage, invoicing, insurance, quality assurance and proper temperature control, certifications and audits, and working cooperatively.
Participants will choose one of three identical core content overview sessions and then be invited to join in a 5-part series of advanced in-depth sessions to focus on key business functions. Core sessions will be offered on December 14 from 11 a.m. to 1 p.m. Central Time, January 11 from 6:30 p.m. to 8:30 p.m. Central Time, and January 15 from 11 a.m. to 1 p.m. Central Time, and advanced topic sessions will be offered for five consecutive Wednesdays from 11 a.m. to 12:30 p.m. Central Time, starting January 27, 2021. Contact Jared Bruhin with MarketReady questions at email@example.com.
Space is limited. Pre-registration is required. Additional sessions may be added to the schedule at a later date.
These workshops will fulfill a Tennessee Agricultural Enhancement Program (TAEP) requirement in the Agritourism, Fruit and Vegetable and Value-Added Producer Diversification Sectors. For more information about these workshop opportunities and find links to register visit tiny.utk.edu/CPAEvents.
The events are made possible, in part, through a Southern Risk Management Education Grant supported by USDA NIFA under Award Number 2018-70027-28585. Additional support has been provided by Tennessee Department of Agriculture.